In the modern enterprise landscape, the era of the "lone wolf" sales motion is officially over. No company no matter how large is selling or going to market in a vacuum anymore. The complexity of today’s tech stack, coupled with a fundamental shift in buyer behavior, has made the siloed GTM strategy not just inefficient, but obsolete. The 28 Moments of Influence Why the sudden shift? It comes down to where the buyer is looking for answers. According to Jay McBain , Chief Anal

Channel Sales Orchestration: AI That Converts Channel Potential Into Revenue Precision Partner ecosystems are booming but channel sales &...

Artificial Intelligence (AI) is no longer just a futuristic concept—it’s actively reshaping our world and our businesses. Partnerships...

The partner ecosystem landscape is experiencing a seismic shift with the rise of the Co-Sell Quarterback  role. This new position is...