What is co-selling?

Co-selling is a collaborative sales strategy where two or more companies actively sell a joint solution to a customer. Unlike a simple referral, co-selling involves joint participation in the sales process, from lead sharing and discovery calls to demos and closing the deal. It's about combining strengths to win bigger deals, faster.

What is partner ecosystem orchestration?

Partner ecosystem orchestration is the process of managing the entire lifecycle of all partner types—not just resellers. It goes beyond traditional channel management to include technology partners, service providers, and strategic alliances. Orchestration uses a central platform, like PartneRite, to automate workflows, share data securely, and ensure all partners are working in sync to create value.

What is Ecosystem-Led Growth (ELG)?

Ecosystem-Led Growth (ELG) is a go-to-market strategy that places partnerships at the center of business growth. Instead of treating partners as a separate channel, ELG integrates them into every aspect of the company—from product development to marketing and sales. The core idea is that the fastest way to grow is by leveraging the trust, technology, and customer relationships within your partner ecosystem.

How is AI really revolutionizing partnerships? Is it just hype?

It's not hype; it's about precision. In the past, partnerships were often based on relationships and intuition. Today, AI revolutionizes partnerships by introducing data-driven certainty. For example, instead of guessing which partner is best for a deal, PartneRite's AI analyzes performance data to predict your ideal partner with over 90% accuracy. It transforms partnerships from a game of chance into a science of revenue growth.

How is PartneRite different from traditional PRMs?

Traditional Partner Relationship Management (PRM) systems are often passive databases—they are a "place to put things." PartneRite is an active orchestration platform. While PRMs are great for managing partner profiles and content, PartneRite uses AI to proactively guide co-sell motions, predict which partnerships will succeed, and automate the day-to-day work required to close deals with partners. We don't just store your data; we put it to work.

What are AI Agents in the context of PartneRite?

Think of our AI Agents as autonomous, digital teammates dedicated to your partner ecosystem. These agents work 24/7 to handle the tasks that slow your team down. For example, an AI Agent can analyze new deals in your CRM and automatically suggest the best partners to engage, surface critical data during a sales cycle, or send automated reminders to ensure progress. They don't just provide dashboards; they take action to accelerate your co-sell revenue.

My company builds multi-partner solutions. How does PartneRite help?

Building and selling multi-partner solutions often fails due to misaligned sales processes and poor communication. PartneRite solves this by creating a unified "deal room" for each opportunity. This brings together sales reps, solution architects, and project managers from all partner companies into a single, shared space. Here, they can align on customer needs, configure complex quotes, and manage the sales cycle as one cohesive team, ensuring a seamless experience for the customer.